Amazon’s grocery website can benefit small brands

The U.S. online retailer Amazon’s  launched its beta site for the sale of groceries earlier this week with an initial 22,000 products available for customers to purchase.

As supermarkets squeeze big brands off their shelves with own brand look alikes or simple de-listing, Amazon’s decision to stock both big and small brands in its unlimited virtual shelf space, will give smaller niche market suppliers to compete on an equal footing with the bigger players.

http://www.concentriccircles.biz/blog/amazongrocerywebsite

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concentric circles

concentric circles is a sales, marketing and design strategies and solutions consultancy. Our vision is to create value-based solutions and strategies to enhance your organization’s reputation. We believe this generates tangible and intangible wealth and well being.
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