concentric circles

Seasons Dining Room draws brand inspiration from Vivaldi

concentric circles — Sun, 08 Aug 2010 14:31:16 +0000

In a corner of west London Seasons’ chef Diego draws his culinary muse and brand images, as his musical predecessor and fellow Venetian Vivaldi did, from the four seasons.

The original Four Seasons by the red priest, as Vivaldi was known as in his home town Venice, was created in the 18th century to represent the scenes of the season – the fruit and vegetables coming into season in spring, the singing birds and the hunting parties of summer, warm wines and winter fires of autumn and winter.

More on http://www.concentriccircles.biz/blog/vivaldionaplate_seasonsdiningroom

Filed under: Strategy Planning

Amazon’s grocery website can benefit small brands

concentric circles — Thu, 15 Jul 2010 16:41:10 +0000

The U.S. online retailer Amazon’s launched its beta site for the sale of groceries earlier this week with an initial 22,000 products available for customers to purchase.

As supermarkets squeeze big brands off their shelves with own brand look alikes or simple de-listing, Amazon’s decision to stock both big and small brands in its unlimited virtual shelf space, will give smaller niche market suppliers to compete on an equal footing with the bigger players.

http://www.concentriccircles.biz/blog/amazongrocerywebsite

Filed under: Strategy Planning

Ethical shopping low on the consumer agenda

concentric circles — Thu, 08 Jul 2010 11:16:12 +0000

Eating is essential – eating ethically may not be top of the agenda of many consumers. With prices rising, an uncertain economy, all indications are that consumers have become more price conscious than ethically minded when shopping for the basic essentials.

The UK’s Food Ethics Council’s guide to ethical shopping has some interesting choices that it offers consumers with a guide that is factual and informative. To read more click the link below:-

http://www.concentriccircles.biz/newsletter/July2010

Filed under: Strategy Planning

Creative use of space at Taste of London food-fair

concentric circles — Sat, 19 Jun 2010 17:29:41 +0000

Taste of London, the annual open air restaurant festival in London’s Regent’s park showcased the best in trade fair design and fabrication from al-fresco bars, open air restaurants, ice-cream and butcher’s stalls to creative, small artisanal stands.

To read more follow the link: http://concentriccirlcesfnbnews.wordpress.com/

Filed under: Strategy Planning

Abracadabraca – magic recipes for an immortal brand?

concentric circles — Tue, 15 Jun 2010 10:40:36 +0000

Product managers sales directors, finance directors and managing directors often turn to marketer’s and expect marketing to magically sell products, increase customer footfall and dramatically increase revenues. Brand managers can raise the awareness of a good product, breathe new life into an old campaign but brands need an environment to grow and flourish. They flourish in open competitive markets and it is here that strategic brand management is a part of a company’s strategic marketing plans. But there are no fixed formulas for their ongoing survival. Companies must figure out what works for them.

To read more follow the link:

http://www.concentriccircles.biz/newsletter/RippleEffectJune2010

Filed under: Strategy Planning

Drink but don’t be too merry: new Advertising Code can leave you addled, or saddled with a big bill

concentric circles — Thu, 03 Jun 2010 13:37:09 +0000

With the explosion of new media, a new British Advertising Code will cover print, digital and broadcast media and place consumer protection and social responsibility at the heart of the codes.

To read more follow the link:

http://www.concentriccircles.biz/newsletter/RippleEffectMay2010

Filed under: Strategy Planning

To tweet or not to tweet – that is the question

concentric circles — Thu, 03 Jun 2010 13:25:32 +0000

Twitter’s ability to very quickly distribute news and views across the globe replicates newswires in speed and efficiency and that’s where the similarity ends.

To read more follow the link:

http://www.concentriccircles.biz/blog/Tiwitter/Habitat

Filed under: Strategy Planning

What oil prices and organic food have in common

concentric circles — Fri, 30 Apr 2010 17:11:16 +0000

In today’s globalized world where everything is interconnected, rising oil prices could actually be good for organic food growers. Food is such a basic need and we, hunter-gatherers, may forget how complex we have made this simple process of eating.

To read the article follow the link below:

http://www.concentriccircles.biz/blog/OrganicFood/OilPrices

Filed under: Strategy Planning

Why Gordon (Ramsay, not Brown) should use the ‘f’ word (food, not fee-fi-fo-fum) more often

concentric circles — Wed, 21 Apr 2010 17:21:11 +0000

Gordon Ramsay, celebrity chef, famous for his (very) plain talking and maniacal intent to serve the best food but is it enough to sustain the celebrity brand?

To read the article follow the link below: http://www.concentriccircles.biz/blog/GordonRamsay

Filed under: Strategy Planning

Of men and manifestos – the battle of the brands Brown, Cameron & Clegg

concentric circles — Thu, 15 Apr 2010 13:21:58 +0000

The first TV debate, a historic moment for Britain, but will voters be looking at the men or the party manifestos? The mastery of the medium as much as the message, as past US elections have shown, can play a significant role. But has it come to this – a brand and personality war or is there more substance to the voting psychology?

To read more follow the link:

http://www.concentriccircles.biz/blog/BrownCameronClegg

Filed under: Strategy Planning